Welcome to the world of boundless possibilities and exponential growth as we dive deep into the realm of Salesforce B2B Commerce Cloud. In our previous posts, we have explored how this powerful platform can accelerate your business and optimize B2B sales with its storefront and product management capabilities. We’ve also unlocked the magic of customer management and promotions, transforming the way you engage with your customers.
Now, join us in this blog as we delve deeper into the realm of Salesforce B2B Commerce Cloud, exploring the art of crafting seamless shopping experiences with its cart, request for quote, checkout process and payment integration. Get ready to elevate your business to new heights of success!
Are you eager to transform your e-commerce journey? Let’s embark on this exciting adventure together and unleash the true potential of your business. Let’s dive in!
Streamlined Shopping Experience
Introducing The Cart:
- Cart is the place where buyers jot down all their heart’s desire, product after product. It’s like a virtual shopping trolley!
- When buyer spots that irresistible product, they hit the “Add to Cart” button, and it’s in their cart. Just like any other e-commerce platform, Salesforce B2B Commerce comes with a cart, but it’s not an ordinary cart!
What do Buyers get on this magical cart page?
- PRODUCT DETAILS GALORE
- Buyer can find the product name accompanied by its tempting tile image.
- Then, there’s the quantity of that product.
- For the more discerning buyers, Salesforce B2B Commerce also allows adding quick snippets of info.
- Price, not just for a single item, but for the quantities that are entered by buyers too!
- Buyers even get to see how much they saved on particular products from those incredible promotions.
- PROMOTION
- Whether it’s automatic promotions or coupon discounts, they’re all neatly displayed in the “PROMOTION” section.
- CART SUMMARY
- It’s like financial report of buyer’s shopping trolley.
- The buyer has got the total cart amount, subtotal of all products they’ve picked, the shipping charges, tax, and discount.
Convenient Cart Features for Smart Shopping
- Alter quantities:
Bought too many plastic bottles?
Reduce the quantity and save those bottles for another day.
- Remove products:
That shirt not as appealing as it once seemed?
Bid farewell with a single click.
- Navigate freely:
Oh, want to know more about that coffee mug before committing?
Go ahead, click away, and explore the product.
- Enter coupon code:
Simply enter it on the cart page and witness the magic unfold.
Once the buyer assembled their products in the cart, it’s time to hit that “Checkout” button.
Once the buyer assembled their products in the cart, it’s time to hit that “Checkout” button. But before moving on the checkout process, let’s explore the amazing feature of cart page, ‘REQUEST FOR QUOTE’
What Does Quote Mean?
Quotes are commonly used for complex or customized products and services, where pricing and terms are negotiated before finalizing the purchase.
When a buyer requests a quote, the seller prepares a document with product details, prices, and any discounts. The buyer can review and negotiate the terms as needed.
When to use Request for Quote?
If you’re not getting the deal, you want or just feel like you deserve an extra sprinkle of discount, just hit that ‘Request quote’ button!
Here’s how it works:
For example,
Paul, the computer shop owner, is a long-time customer. So, he may be interested in receiving an additional discount.
He adds some monitors to his cart, but he’s thinking, “Hey, I’ve been a loyal customer for ages, where’s my special treatment?“
So, he hits that ‘Request quote’ button, writes down some details, and submits the form.
Then, David, the account owner, gets a buzz about Paul’s discount request. David’s got the power to check Paul’s shopping history and reward his loyalty with a sweet discount.
Additionally, Paul is likely to return for another purchase, David can update the price of Monitor. So, Paul will get the same deal next time. Once approved, it becomes an order, and the invoicing and shipping process begins. As well as Paul can easily track the status of his order.
Checkout Page Features and Options
On the Final Review step of the B2B checkout, customers indicate how the items in their cart should be processed.
Salesforce B2B Commerce Cloud provides below details to buyers on checkout page
- Shipping Address Selection
Multiple shipping addresses at buyer’s service! They can pick the one that suits them, and Salesforce B2B Commerce can set the default address for ultimate convenience. - Delivery Method Preference
Buyer get to specify how they want their treasures delivered. Fast and furious or steady and serene – it’s all up to them! - Adding Shipping Instructions
Want to add a special touch to your delivery? Write down any specific shipping instructions, and Salesforce B2B Commerce Cloud will make sure it’s handled with care! - Payment Summary and Promotions
Salesforce B2B Commerce breaks it down for your buyer, so the buyer knows exactly what they are paying for, including any mind-blowing promotions! - Flexible Payment Options
Salesforce B2B Commerce Cloud likes to keep things flexible – just like your yoga instructor! Buyers can pay with their Purchase Order Number or use the power of their Credit Card. Whichever suits buyer’s mood!
Seamless Payment Integration with Salesforce B2B Commerce
Salesforce B2B Commerce platform offers seamless Payment Integration, revolutionizing business transactions and enhancing customer experience. It enables quick, secure, and hassle-free payments while efficiently managing and tracking transactions.
Features of Payment Integration
Let’s see some of the features that Salesforce B2B Commerce Cloud provides for both you and your buyer’s convenience
- 1. Expanding Payment Options for Buyers
- By integrating multiple payment gateways for B2B Commerce, businesses can cater to a wider audience, accommodating credit cards, debit cards, digital wallets, and more, fostering buyer loyalty and satisfaction.
- 2. Ensuring Payment Security
- Payment Integration ensures that all transactions are encrypted and compliant with industry standards, Salesforce B2B Commerce Cloud provides your buyers with peace of mind and safeguarding sensitive information.
- 3. Real-time Transaction Monitoring
- Salesforce B2B Commerce Payment Integration allows businesses to track payments, refunds, and order statuses, providing valuable data for analysis and decision-making.
- 4. Scalability Solutions
- Whether a business is processing a few transactions or experiencing rapid growth, Salesforce B2B Commerce Cloud can adapt to the changing demands, ensuring a seamless payment experience for your buyers.
Efficient and secure payment options provided by Salesforce B2B Commerce Cloud build strong customer relationships, leading to repeat buyers and brand advocates.
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Efficiently Managing Orders with Salesforce B2B Commerce
- Ever struggled to manage and service orders?
You’re not alone! It’s like searching for a needle in a haystack, trying to find order statuses, shipping info, and payment details scattered across different systems. - How can you manage this information chaos?
By centralizing all aspects of order processing into a unified order management system. Salesforce B2B Commerce is here for your rescue.
The order management system supports
- Unified Order Processing:
It consolidates all aspects of order management in one place. From order creation to fulfillment and servicing, you’ll have a holistic view of your entire order lifecycle. - Enhanced Customer Experience:
With real-time order status updates and transparent communication, your buyers can stay informed about their purchases. - Efficient Fulfillment Process:
Streamline the fulfillment process and ensure accurate and timely deliveries. The system automates inventory checks, generates invoices, and handles shipping details - Easy Servicing and Returns:
Salesforce B2B Commerce Cloud making it easy to manage returns, issue refunds, and process replacements. This level of responsiveness and agility will set your business apart from competitors and build trust with your buyers.
A Smooth Order Lifecycle
The order lifecycle of Salesforce B2B Commerce Cloud mainly consists of the following stages:
- Order Creation:
The order lifecycle begins when buyers place orders through the B2B Commerce platform, selecting products and adding them to their cart. Once the order gets the green light, it’s showtime for the next stage.
- Order Processing:
The platform processes order details, calculating total costs and generating an order summary for the buyer. The platform even checks inventory levels, like a master chef making sure all the ingredients are on hand.
- Order Fulfillment:
Order details are sent to the appropriate fulfillment center or warehouse, where the order is prepared for shipping.
- Shipping & Delivery:
The order is shipped to the buyer’s specified delivery address. Salesforce B2B Commerce Cloud plays tour guide, providing real-time tracking updates for the buyer to stalk – um, we mean, follow its progress.
- Order Serving:
After receiving the order, buyers can initiate returns or replacements for damaged or incorrect items. The Salesforce B2B Commerce platform handles these requests and ensures a smooth resolution.
- Payment & Invoicing:
Once the order is confirmed, the buyer’s payment is processed securely through various payment gateways. The platform generates an invoice, detailing the items purchased and the total amount due.
- Order Completion:
The order lifecycle concludes successfully, with the status updated to “completed” or “fulfilled,” and the transaction recorded for future reference.
By efficiently managing each stage of the order lifecycle, Salesforce B2B Commerce Cloud ensures a seamless and delightful experience for buyers.
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As the e-commerce landscape continues to evolve, embracing analytics and key metrics becomes more critical than ever for sustainable success in the B2B space. Here are some of the essential metrics to monitor within Salesforce B2B Commerce:
- Conversion Rate: Percentage of website visitors who complete a desired action
- Average Order Value (AOV): the average amount spent by customers on each order.
- Customer Lifetime Value (CLV): The total value a customer brings to the business over their lifetime as a customer.
- Cart Abandonment Rate: The percentage of customers who add items to their shopping carts but leave the website without completing the purchase.
- Customer Churn Rate: In a subscription based B2B model, the percentage of customers who discontinue their subscriptions.
- Customer Satisfaction (CSAT) and Net Promoter Score (NPS): These metrics assess customer satisfaction and loyalty.
Let’s explore key aspects of analytics in Salesforce B2B Commerce
- Understanding Customer Behavior: Track interactions, performance, and buying patterns to serve personalized experiences and target those marketing bullseyes!
- Tracking Sales Performance: Detailed analytics help sales teams spot opportunities and conquer challenges for top-notch results!
- Identifying Market Trends: Analyzing data across customer segments, regions, and time helps businesses stay one step ahead of the competition with trend-spotting superpowers!
- Monitoring Inventory and Fulfillment: Keep inventory in check, predict demand, and ace order fulfillment for customer delight. On-time orders = Happy customers!
Conclusion
Salesforce B2B Commerce Cloud is a powerful platform that offers a range of features and capabilities to accelerate businesses and optimize B2B sales. The blog highlights the various aspects of the platform, from the streamlined shopping experience with the cart, to the request for quote feature for negotiating customized deals, and the seamless payment integration that enhances customer experience.
