Are you tired of struggling to manage and service orders? Trying to find order statuses, shipping info, and payment details scattered across different systems? Lacking in analytics capabilities of customer behavior and trends? No worries, Salesforce B2B Commerce Cloud by the World’s No.1 CRM is here for an all-in-one solution for you.
In our previous posts, we have explored how this powerful platform can accelerate your business and optimize B2B sales with its storefront and product management capabilities for insights of customer behavior and trends. We’ve also unlocked the magic of customer management and promotions, transforming the way you engage with your customers as well as how you can transform the shopping experience.
It’s time to maximize B2B Sales by exploring Trending Technology like B2B Commerce Cloud. Get ready to unveil the secrets of Order Management System along with Key Metrics and Analytics offered by Salesforce B2B Commerce Cloud, which enables you to transform your business strategy like never before!
How Can You Efficiently Manage Orders with Salesforce B2B Commerce?
As every business wants seamless order management, you must wonder that, Is there any solution for this complex process?
The answer is – Yes, you no longer have to work that way. With the powerful Salesforce B2B Commerce order management system, you can unify order processing, streamline your order and fulfillment process, track inventory levels and shipments and add a personal touch that your customers will appreciate, under one platform.
- According to Mark Johnson, Director of Business Operations at B2B Solutions Consulting, an impressive 78% of businesses have increased efficiency due to centralized order processing.
- Correspondingly, Amanda Carter, E-commerce Strategist at TradeHub Innovations, highlights an outstanding 92% reduction in order tracking difficulties. All thanks to Salesforce B2B Commerce Cloud! So, turn the tables and take charge of your order processing like never before.
Why Are Businesses Migrating Legacy System to Salesforce B2B Commerce for Order Management?
The Salesforce B2B Commerce Cloud has become a crucial necessity for enterprises and e-commerce businesses. Here’s how implementing an order management system will help you overcome common challenges that will save time and money, improve efficiency and buyer loyalty and give you and your customers an added level of transparency.
- 360° View for Order Processing:
- Legacy System
Order processing is often fragmented, with different departments using separate software or manual processes. This can lead to data inconsistencies, delays, and difficulty in tracking orders through their lifecycle.
- Salesforce B2B Commerce Cloud
All aspects of order processing are centralized in one platform. From order creation to fulfillment and servicing, you have a holistic view of your entire order lifecycle. This streamlines operations, reduces errors, and enables better decision-making.
- Enhanced Customer Experience:
- Legacy System
Delayed order status updates and unclear communication lead to customer frustration due to the lack of visibility into their orders.
- Salesforce B2B Commerce Cloud
With real-time order status updates and transparent communication, your buyers can stay informed about their purchases. Following the Grand View Research report, resulting in a whopping 86% of buyers are willing to pay more than what businesses ask for experiencing better customer satisfaction
- Efficient Fulfillment Process:
- Legacy System
In a legacy system, fulfillment processes can be manual and error prone. Inventory checks, invoicing, and shipping details might require significant manual effort, leading to delays and inaccuracies.
- Salesforce B2B Commerce Cloud
Streamline the fulfillment process and ensure accurate and timely deliveries. And automates inventory checks, generates invoices, and handles shipping details, improving customer satisfaction
- Easy Servicing and Returns:
- Legacy System
Handling returns and replacements in a legacy system can be complicated and time-consuming, leading to a less than satisfactory experience for customers.
- Salesforce B2B Commerce Cloud
Makes it easy to manage returns, issue refunds, and process replacements. This level of responsiveness and agility will set your business apart from competitors and build trust with your buyers.
- Capitalizing Analytics and Reporting:
- Legacy System
Legacy systems might lack advanced analytics and reporting capabilities, making it challenging to gain insights into order trends, customer behavior, and business performance.
- Salesforce B2B Commerce Cloud
It empowers businesses to track key metrics like conversion rates, average order value, and customer satisfaction rate. These insights enable data-driven decision-making and help identify areas for improvement.
How Salesforce B2B Commerce Simplifies Complex Order Lifecycle?
Managing a buyer’s order as it progresses through different stages is not an easy task. But fear not, let’s explore how Salesforce B2B Commerce Cloud makes this complex process, from Order processing to delivery, happen smoothly.
- Order Creation:
The order lifecycle begins when buyers place orders through the B2B Commerce platform, selecting products and adding them to their cart. Once the order gets the green light, it’s showtime for the next stage.
- Order Processing:
The platform processes order details, calculating total costs and generating an order summary for the buyer. The platform even checks inventory levels, like a master chef making sure all the ingredients are on hand.
- Order Fulfillment:
Order details are sent to the appropriate fulfillment center or warehouse, where the order is prepared for shipping.
- Shipping & Delivery:
The order is shipped to the buyer’s specified delivery address. Salesforce B2B Commerce Cloud plays tour guide, providing real-time tracking updates for the buyer to stalk – um, we mean, follow its progress.
- Order Serving:
After receiving the order, buyers can initiate returns or replacements for damaged or incorrect items. The Salesforce B2B Commerce platform handles these requests and ensures a smooth resolution.
- Payment & Invoicing:
Once the order is confirmed, the buyer’s payment is processed securely through various payment gateways. The platform generates an invoice, detailing the items purchased and the total amount due.
- Order Completion:
The order lifecycle concludes successfully, with the status updated to “completed” or “fulfilled,” and the transaction recorded for future reference.
By efficiently managing each stage of the order lifecycle, Salesforce B2B Commerce Cloud ensures a seamless and delightful experience for buyers, ultimately fosters strong and long-lasting relationships between you and your buyers.
Metrics & Analytics: Key to B2B E-commerce Success
The responsibilities of a business are not just about introducing new products and services to the market. Without meeting customer expectations, these offerings lose their value.
In the ever-changing e-commerce landscape, the adoption of metrics and analytics becomes increasingly essential for enduring success in the B2B sector.
Which are the essential metrics you can monitor within Salesforce B2B Commerce for business growth and success?
All great leaders know that data is key to success, and 78% of businesses believe that they are using data effectively. You can also use data effectively by tracking your core metrics.
Conversion Rate
This metric helps assess the effectiveness of the website in converting visitors into customers. It highlights how well the website, and its offerings align with customer expectations and desires.
Average Order Value (AOV)
Understanding the AOV provides crucial information on the spending behavior of customers. It allows businesses to optimize pricing strategies and identify opportunities for upselling and cross-selling.
Customer Lifetime Value (CLV)
CLV helps businesses estimate the long-term value of each customer. This insight aids in making informed decisions on customer acquisition costs, retention strategies, and personalized marketing efforts.
Cart Abandonment Rate
It indicates the number of potential customers who leave the website without completing their purchase. By identifying reasons for abandonment, businesses can optimize their checkout process and reduce lost sales.
Customer Churn Rate
It refers to the percentage of buyers who discontinue their business relationship with company over a specific period of time. Lower churn rates indicate better customer satisfaction and retention strategies.
Customer Satisfaction (CSAT) and Net Promoter Score (NPS)
CSAT and NPS provide direct feedback from customers about their level of satisfaction and likelihood of recommending the business. Monitoring these metrics helps gauge overall customer sentiment and loyalty.
How Analytics and Reporting Capabilities Help Your Business?
Businesses that utilize analytics to enhance their sales performance are 1.5X more likely to achieve above-average growth rates compared to their rival. Therefore, salesforce B2B Commerce Cloud provides advanced analytics and reporting capabilities, enabling businesses to monitor, track, and check performance progress.
By tracking interactions, performance, and buying patterns, businesses can gain valuable insights into their buyers’ preferences and behaviors. Armed with this knowledge, you can serve personalized experiences and target those marketing bullseyes!
Empower your sales teams with detailed analytics that provide a comprehensive view of their performance. By identifying opportunities and overcoming challenges, they can achieve top-notch results, driving increased sales and revenue.
Harnessing the power of data analysis across customer segments, regions, and time enables businesses to stay one step ahead of the competition. By spotting market trends early on, you can adapt your offerings, marketing campaigns, and business strategies, gaining trend-spotting superpowers that give you a competitive edge.
Keep inventory in check, predict demand, and ace order fulfillment for customer delight. On-time orders = Happy customers = Advocates of the brand!
Using Metrics & Analytics provided by Salesforce B2B Commerce Cloud, companies get major business advantages. For example,
Before wrapping up this series of Salesforce B2B Commerce Cloud, let us describe you how Expro Softech can become your ideal development partner!
Pro Tip!
We have a team that’s dedicated to turning your dreams into reality. Whether you’re seeking to revolutionize your business or starting from scratch, we’ve got the expertise and passion to make it happen.
Why Do You Need Expro Softech for your business?
Development requires skilled knowledge and mindset to develop a solution that meets client requirements. That’s where the involvement of Exoro Softech comes into the picture.
- Diverse expertise in Salesforce B2B Commerce Cloud:
Expro Softech has a team of skilled professionals who are well-versed in Salesforce B2B Commerce Cloud. We understand the platform’s architecture, capabilities, and best practices, ensuring that your migration is smooth and efficient.
- Customized Solutions for Your Business:
We don’t believe in one-size-fits-all solutions. Expro Softech will tailor the Salesforce B2B Commerce Cloud implementation to meet your unique business requirements.
- Complex B2B Functionality:
The complexities of the B2B Commerce Cloud demand expert handling to tackle challenges like pricing models, multiple catalogs, custom workflows, customer management, and advanced order management. Our professionals can navigate these complexities and ensure seamless buyer experience.
- Future scalability, security, and maintenance:
The Salesforce B2B Commerce Cloud’s sensitive information requires top-notch security. Our experts can implement strong security measures like data encryption, user authentication, and role-based access controls. We also ensure timely upgrades, security patches, and bug fixes to keep your site secure, up-to-date, and optimized for peak performance.
Conclusion
Choosing Salesforce’s B2B Commerce Cloud for your business will prove to be a worthwhile investment, given its potential for significant growth and high return on investment (ROI). With its robust storefront and product management, customer engagement, seamless payment integration, order management and analytics of your B2B sales will reach new heights of success.
With our expertise and passion for innovation, we will guide you on this transformative journey, ensuring every step is taken with precision and excellence
Empower your business with Expro Softech and Salesforce Commerce Cloud today and witness the magical transformation that awaits. Your path to e-commerce greatness starts here!
