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Optimizing B2B Sales: Storefront & Product Management By Salesforce

Welcome back to our series on Salesforce B2B Commerce Cloud! In our previous post (Accelerate Your Business with Salesforce B2B Commerce Cloud), we took a sneak peek at the incredible Salesforce B2B Commerce Cloud. Now, get ready to dive headfirst into the exciting world of Salesforce B2B Commerce Cloud’s fantastic modules! Today, our adventure begins with the Storefront module, the Catalog module, and the oh-so-fancy Content Management System (CMS) of product. Buckle up, it’s going to be a thrilling ride!  

The Marvelous Storefront

You may be curious about what a storefront is and why it is essential for your business. Don’t worry, we’re here to provide all the answers! 

What does Storefront mean? 

  • A storefront serve as the customer-facing interface of your online store. It’s the place where buyers interact with your brand, explore your products, and make purchases.  
  • The Storefront module in Salesforce B2B Commerce Cloud offers a range of powerful features that create a win-win situation for both you and your buyers.
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Why Storefront is a Win-Win for You and Your Buyers

  1. A Consistent Brand Experience:
    Customize your online store’s appearance to reinforce your brand identity, connect with buyers, and create a consistent brand experience.
  1. Spotlight and Feature Products:
    Promote and showcase new arrivals, special offers, and popular items in eye-catching locations on your home page to capture buyer attention and boost sales.
  1. AI-Enabled Personalization:
    Utilize artificial intelligence to provide personalized recommendations, relevant content, and tailored pricing based on buyer behavior and preferences, enhancing the shopping experience and increasing customer satisfaction.
  1. Self-Service Capabilities:
    Empower buyers with self-service options such as order tracking, account management, reordering, and order history, enabling them to efficiently manage their accounts and orders with convenience and control.
  1. Abandoned Cart Email Feature:
    Send automated abandoned cart emails to remind buyers of their unfinished purchases, maintaining a connection and potentially driving future sales by re-engaging customers and increasing conversions.

Who Benefits from the Storefront? (Hint: You!)

  • If you’re starting a B2B e-commerce venture or launching an online store for the first time, the Storefront module is your go-to tool. It offers an out-of-the-box solution to quickly set up and launch your online store, enabling you to focus on other critical aspects of your business.  
  • If your current B2B e-commerce platform lacks essential features, personalization capabilities, or a modern user interface, the Storefront module can serve as the perfect upgrade. It equips you with advanced customization options, enhanced user experiences, and the scalability required to grow your online store alongside your business. 

Alright then, we’ve conquered the storefront and now it’s time to turn the spotlight onto one of the top priorities for any company, figuring out how to manage their products like a pro! So, hold on tight!   

Catalog and Categories: Efficient Product Management

What is Catalog?  
The catalog represents your entire product collection. It allows you to organize and present your products in a structured manner. 

  •  With Salesforce B2B Commerce Cloud, you can assign catalogs to multiple stores, making it easy to manage different product offerings across your business. 

What is Category?  

  • Categories act as the building blocks of your catalog. They provide a top-level classification of your products or services, such as electronics, furniture, or garden.  
  • Utilizing categories makes it easier for buyers to discover products through searches and navigation. 

Why catalog and category are important for product management? 
Efficient product management is crucial for running a successful online store.

Here are some of the features of the Catalog and Categories: 

1. Organized Product Presentation

Use the Catalog feature to present your products in an organized manner, ensuring a seamless buying experience for customers to easily locate and browse through your offerings.

2. Streamlined Navigation:

Categories facilitate easy navigation for buyers, allowing them to explore products within specific classifications. Assigning products to relevant categories and subcategories helps customers find what they're looking for quickly and effortlessly.

3. Improved Searchability:

Categorizing products improves searchability, enabling customers to use filters based on categories and attributes to refine their search results. This streamlined search experience enhances customer satisfaction and increases conversion rates.

Showcasing Products with Rich Media and Detailed Information

Visual appeal and comprehensive product information are key factors in driving customer engagement and sales. Salesforce B2B Commerce Cloud offers features that enable you to showcase products effectively. Let’s understand it with below images: 

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  • Product list image – That appear in searches, carts, and category views. 
  • Banner image – Used to enhance content or promote specific products or categories.
  • Product detail image – That offers alternate views on the product detail page.  
  • Attachments – To provide detailed specifications and information about products, ensuring your customers have a complete understanding of the offerings.

Facilitating Product Search and Pricing

Effective product search and pricing management are essential for a seamless buying experience. Salesforce B2B Commerce Cloud offers features that simplify these processes. 

How easy product search is! 

Auto-Correction:
The auto-correction feature automatically suggests corrections when customers enter incorrect search terms. For example, if a customer mistypes “shert” in the search bar, the platform suggests “shirt” as a valid alternative. This functionality ensures that customers find the products they’re looking for, even if they make typographical errors.
 

Typo Tolerance:
Typo tolerance goes a step further by suggesting terms that closely match the customer’s original search query. It recognizes similar terms and offers relevant suggestions. For instance, if a customer searches for “shert”, typo tolerance can display “shirt” as a valid alternative. 

What is Price book and how different price books are beneficial? 

 

  • The price book is a feature that allows you to manage and organize pricing information for your products or services.  
  • You can configure standard price books, custom price books for specific stores or buyer groups, and even strikethrough price books to highlight discounted prices.  
  • This flexibility in pricing management ensures that customers see accurate and relevant pricing information based on their buyer tier or negotiated contracts. 

Effective product search and transparent pricing contribute to a smooth buying experience, instilling confidence in customers and increasing conversions. 

Conclusion

Salesforce B2B Commerce Cloud’s Storefront module and its Product management capabilities empower businesses to create exceptional B2B e-commerce experiences.  

With customizable storefronts, rich product displays, personalized recommendations, efficient product categorization, and powerful search functionalities, the platform offers a comprehensive suite of tools to increase sales, enhance buyer satisfaction, and streamline business operations.  

By leveraging these features, businesses can create a distinct online presence, meet the rising expectations of B2B buyers, and stay ahead in the competitive digital landscape. 

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