Welcome back to our series on Salesforce B2B Commerce Cloud! In our previous post (Click here – Accelerate Your Business with Salesforce B2B Commerce Cloud), we took a sneak peek at the incredible Salesforce B2B Commerce Cloud. Now, get ready to dive headfirst into the exciting world of Salesforce B2B Commerce Cloud’s fantastic modules! Today, our adventure begins with the Storefront module, the Catalog module, and the oh-so-fancy Content Management System (CMS) of product. Buckle up, it’s going to be a thrilling ride!
The Marvelous Storefront
The Storefront module serves as the customer-facing interface of your B2B e-commerce website, where buyers interact with your brand, explore products, and place orders.
- Salesforce B2B Commerce allows businesses to create a visually appealing, user-friendly, and personalized online storefront that reflects their brand identity.
- With customizable options for branding elements, colors, layouts, and images, you can give your online store a stunning makeover that leave your buyers impressed!
Who Benefits from the Storefront? (Hint: You!)
- If you’re starting a B2B e-commerce venture or launching an online store for the first time, the Storefront module is your go-to tool. It offers an out-of-the-box solution to quickly set up and launch your online store, enabling you to focus on other critical aspects of your business.
- Moreover, if your current B2B e-commerce platform lacks essential features, personalization capabilities, or a modern user interface, the Storefront module can serve as the perfect upgrade. It equips you with advanced customization options, enhanced user experiences, and the scalability required to grow your online store alongside your business.
Why Storefront is a Win-Win for You and Your Buyers
- First and foremost, the Storefront module allows you to create a consistent brand experience by customizing the look and feel of your online store. Tailored appearance of the storefront ensures that your buyers experience a cohesive and memorable brand presence throughout their journey on your website.
- Furthermore, the Storefront module provides features that help you spotlight and feature specific products to buyers. For example, if you have a new product line, you can showcase those products prominently on your home page. With spotlight and featured products, you can effectively boost the sales of those products.
- The Storefront module is AI-enabled, enabling you to offer personalized product recommendations, relevant content, and tailored pricing to buyers. By leveraging artificial intelligence, you can help buyers discover products that align with their needs, saving their time and effort while increasing their satisfaction.
- Moreover, the Storefront module empowers buyers with self-service features such as order tracking, account management, reordering, and access to order history. Buyers can efficiently manage their accounts and orders without the need for manual intervention, providing them with convenience and control over their purchasing process.
- And don’t forget the abandoned cart email feature, allows you to send reminders to buyers who haven’t completed their checkout, helping you maintain a connection with potential customers and potentially stimulating future sales.
Alright then, we’ve conquered the storefront and now it’s time to turn the spotlight onto one of the top priorities for any company, figuring out how to manage their products like a pro! So, hold on tight!
Catalog and Categories: Efficient Product Management
Showcasing Products with Rich Media and Detailed Information
Detailed product information plays a crucial role in the B2B buying journey. While buyers are purchasing products as part of their job, their expectations have been influenced by the Fourth Industrial Revolution and the Internet of Things. B2B buyers now expect the same rich and immersive online shopping experience they have in their personal lives. They seek imagery, videos, and comprehensive details about the products they are considering.
Salesforce B2B Commerce Cloud meets these expectations by providing various features to enhance product display and information. You can display different types of images in your store, including:
- Product detail images that offer alternate views on the product detail page.
- Product list images that appear in searches, carts, and category views.
- Banner images used to enhance content or promote specific products or categories.
- Tile images that provide a quick view of products or categories and
- Attachments to provide detailed specifications and information about products, ensuring your customers have a complete understanding of the offerings.
The platform also utilizes a library of custom page labels to manage the text that appears on your storefront for headings, buttons, links, and other strings. This allows you to customize the language and messaging to match your brand’s tone and style, providing a consistent and tailored experience for your buyers.
Facilitating Product Search and Pricing
- Helping shoppers find what they’re looking for is essential for maximizing the potential of your store.
- Salesforce B2B Commerce supports advanced search capabilities, including auto-correction, typo tolerance, AI-powered search, and sorting options.
- Auto-correction helps customers find products even when they inadvertently enter incorrect search terms, while typo tolerance suggests alternative terms like those entered by the customer.
- The Commerce Search functionality searches the catalog based on the initial filter and search phrase, ensuring accurate and relevant results for buyers.
- To manage pricing, Salesforce B2B Commerce Cloud provides flexible options. You can configure standard price books along with custom price books for specific stores or buyer groups.
- The platform allows you to highlight discounts by configuring a strikethrough price book that displays reduced pricing for buyers.
- By utilizing buyer tiers, you can progressively grant access to more products or deeper discounts as buyers move up the tiers.
- You can also control product visibility based on negotiated contracts, ensuring that each buyer sees the appropriate product groups.
- In cases where multiple prices are available, you can define a pricing strategy to determine which price is shown to the user, allowing you to optimize your pricing for different buyer segments.
Conclusion
Salesforce B2B Commerce Cloud’s Storefront module and its Product management capabilities empower businesses to create exceptional B2B e-commerce experiences.
With customizable storefronts, rich product displays, personalized recommendations, efficient product categorization, and powerful search functionalities, the platform offers a comprehensive suite of tools to increase sales, enhance buyer satisfaction, and streamline business operations.
By leveraging these features, businesses can create a distinct online presence, meet the rising expectations of B2B buyers, and stay ahead in the competitive digital landscape.
